Advertising spending on us primaries surpasses 1 bn ―monitor

According to a recent article by Monitor, advertising spending on US primaries has surpassed $1 billion for the first time in history. This milestone highlights the significant role that advertising plays in shaping public opinion and influencing voter decisions during the primary season.

The article notes that the $1 billion mark was reached in the 2020 primary season, with the majority of the spending coming from Democratic candidates. The article also highlights the increasing importance of digital advertising in the primary season, with many candidates allocating a significant portion of their budgets to online ads.

The article also mentions that the $1 billion mark is a significant increase from previous primary seasons, with spending in 2016 reaching around $700 million and in 2012 reaching around $500 million. This increase in spending is likely due to the growing importance of the primary season in determining the outcome of presidential elections, as well as the increasing complexity of the political landscape.

Overall, the article suggests that the $1 billion mark is a significant milestone in the history of US primaries, and highlights the importance of advertising in shaping public opinion and influencing voter decisions during the primary season.

Source: Monitor, "US primary advertising spending surpasses $1 billion for the first time"