Advertising media planning and montoring news stories

Here are some news stories related to advertising media planning and monitoring:

Media Planning

  1. "The Future of Media Planning: How AI is Changing the Game" (AdExchanger) - This article discusses how artificial intelligence (AI) is being used to optimize media planning and improve campaign performance.
  2. "The Importance of Data-Driven Media Planning in Today's Advertising Landscape" (MarketingProfs) - This article highlights the importance of using data to inform media planning decisions and drive better campaign results.
  3. "Media Planning in the Age of Fragmentation: How to Reach Your Audience" (Adweek) - This article provides tips and strategies for media planners to reach their target audience in a fragmented media landscape.

Media Monitoring

  1. "The Rise of Media Monitoring: How to Track Your Brand's Online Presence" (Forbes) - This article discusses the importance of media monitoring in today's digital age and provides tips on how to track your brand's online presence.
  2. "Media Monitoring: A Key Component of Effective Crisis Communications" (PR News) - This article highlights the importance of media monitoring in crisis communications and provides tips on how to use media monitoring to mitigate reputational damage.
  3. "The Benefits of Media Monitoring for Advertisers" (AdAge) - This article discusses the benefits of media monitoring for advertisers, including improved campaign performance and better brand reputation.

Advertising Technology

  1. "The Future of Advertising Technology: Trends to Watch in 2023" (AdExchanger) - This article discusses the latest trends and innovations in advertising technology, including AI, blockchain, and programmatic advertising.
  2. "The Rise of Programmatic Advertising: How to Get Started" (MarketingProfs) - This article provides an overview of programmatic advertising and provides tips on how to get started with this type of advertising.
  3. "The Benefits of Using Ad Tech to Optimize Your Advertising Campaigns" (Adweek) - This article discusses the benefits of using advertising technology to optimize advertising campaigns, including improved targeting and better ROI.

Industry News

  1. "WPP Acquires Majority Stake in Influencer Marketing Platform, AspireIQ" (AdAge) - This article reports on the acquisition of AspireIQ by WPP, a leading global marketing and communications company.
  2. "Publicis Groupe Acquires Epsilon, a Leading Marketing Technology Company" (Forbes) - This article reports on the acquisition of Epsilon by Publicis Groupe, a leading global marketing and communications company.
  3. "Google Acquires Fitbit, a Leading Wearable Technology Company" (AdExchanger) - This article reports on the acquisition of Fitbit by Google, a leading technology company.

I hope these news stories are helpful!