Advertising bustops in new york

The iconic Bustop signs in New York City! Here are some interesting facts and tidbits about advertising Bustops in the Big Apple:

What are Bustops? Bustops are small, freestanding signs that display advertisements, typically located at street level, along sidewalks, and near bus stops. They're a popular form of outdoor advertising in New York City, particularly in densely populated areas like Manhattan.

History The first Bustops were introduced in the 1970s as a way to generate revenue for the city's transportation system. Initially, they were used to promote local businesses and services, but over time, they became a popular platform for national brands to reach a captive audience.

Types of Bustops There are two main types of Bustops in New York City:

  1. Standard Bustops: These are the traditional, rectangular signs with a flat surface, typically 4 feet wide and 6 feet tall.
  2. Digital Bustops: These are electronic signs that display animated ads, often with moving images and text. They're usually larger than standard Bustops, measuring around 8 feet wide and 12 feet tall.

Advertising on Bustops Bustops are a popular advertising medium due to their high visibility and foot traffic. Advertisers can choose from various formats, including:

  1. Static ads: Printed ads displayed on standard Bustops.
  2. Digital ads: Animated ads displayed on digital Bustops.
  3. Wraparound ads: Advertisers can wrap their branding around the entire Bustop, creating a unique and eye-catching display.

Locations Bustops can be found throughout New York City, but they're most concentrated in areas with high foot traffic, such as:

  1. Manhattan: Bustops are abundant in Midtown, Times Square, and other popular tourist areas.
  2. Subway stations: Bustops are often located near subway entrances and exits, making them a great way to reach commuters.
  3. Bus stops: As the name suggests, Bustops are commonly found near bus stops, providing advertisers with a captive audience.

Benefits Advertising on Bustops offers several benefits, including:

  1. High visibility: Bustops are hard to miss, especially in crowded areas like Manhattan.
  2. Targeted audience: Advertisers can reach specific demographics, such as commuters or tourists, by choosing the right locations.
  3. Cost-effective: Compared to other forms of outdoor advertising, Bustops can be a relatively affordable option.

Interesting facts

  1. Over 1,000 Bustops: There are over 1,000 Bustops in New York City, making them a ubiquitous part of the city's advertising landscape.
  2. Revenue generator: Bustops generate significant revenue for the city, with some estimates suggesting they bring in over $10 million annually.
  3. Artistic expressions: Some Bustops have become mini-art installations, featuring creative designs and messages that add to the city's vibrant atmosphere.

In conclusion, Bustops are an integral part of New York City's advertising scene, offering a unique and effective way for brands to reach their target audience. Whether you're a local business or a national brand, Bustops can be a valuable addition to your marketing strategy.