Adsense new terms and conditions

Google Adsense has recently updated its terms and conditions, which came into effect on June 1, 2022. Here are some of the key changes:

1. New Ad Formats:

• Google has introduced new ad formats, including:
  • Responsive ads: These ads adapt to different screen sizes and devices.
  • Video ads: These ads play before, during, or after video content.
  • Display ads: These ads are designed to be more visually appealing and engaging.

2. Ad Placement Requirements:

• Publishers must ensure that ads are displayed in a way that is consistent with Google's policies and guidelines.
• Ads must be displayed in a way that is not misleading or deceptive to users.

3. Ad Targeting and Personalization:

• Google will use data and technology to target ads to users based on their interests, behaviors, and demographics.
• Publishers must comply with Google's policies on data collection and use.

4. Ad Serving and Delivery:

• Google will use algorithms to determine which ads to serve and when.
• Publishers must ensure that ads are served in a way that is consistent with Google's policies and guidelines.

5. Ad Revenue Sharing:

• Google will continue to pay publishers based on the number of clicks and impressions their ads receive.
• Publishers must comply with Google's policies on ad revenue sharing.

6. Ad Quality and Relevance:

• Google will continue to monitor ad quality and relevance to ensure that ads are relevant to users and comply with Google's policies.
• Publishers must ensure that ads are of high quality and relevant to users.

7. Ad Blocking:

• Google will continue to work with publishers to prevent ad blocking and ensure that ads are displayed in a way that is consistent with Google's policies and guidelines.

8. Data Collection and Use:

• Google will collect and use data to improve ad targeting, personalization, and delivery.
• Publishers must comply with Google's policies on data collection and use.

9. Compliance and Enforcement:

• Google will enforce its policies and guidelines through a variety of means, including manual reviews and algorithmic monitoring.
• Publishers must comply with Google's policies and guidelines to avoid account suspension or termination.

10. Changes to the AdSense Program:

• Google reserves the right to modify or terminate the AdSense program at any time.
• Publishers must comply with any changes to the AdSense program.

It's essential for publishers to review and comply with these new terms and conditions to avoid any issues with their AdSense accounts.