Admob new policy 2018

In 2018, AdMob, a mobile advertising platform owned by Google, introduced several new policies to improve the user experience and ensure a safer and more transparent advertising environment. Here are some of the key changes:

  1. New Ad Format Policies: AdMob introduced new policies for ad formats, including:
    • Interstitial ads: AdMob now requires that interstitial ads be displayed in a way that doesn't interrupt the user's experience.
    • Rewarded video ads: AdMob introduced new guidelines for rewarded video ads, including requirements for clear labeling and user consent.
  2. Ad Placement Policies: AdMob updated its ad placement policies to ensure that ads are displayed in a way that respects the user's experience. This includes:
    • No ads in critical UI elements: AdMob prohibits ads from being displayed in critical UI elements, such as navigation bars, toolbars, or other essential parts of the app.
    • No ads in sensitive areas: AdMob prohibits ads from being displayed in sensitive areas, such as login screens, password fields, or other areas where users are entering sensitive information.
  3. User Consent and Transparency: AdMob introduced new requirements for user consent and transparency, including:
    • Clear labeling: AdMob requires that ads be clearly labeled as ads, and that users be informed about the purpose of the ad.
    • User consent: AdMob requires that users be asked for consent before collecting or sharing their personal data.
  4. Ad Content Policies: AdMob updated its ad content policies to ensure that ads are safe and respectful. This includes:
    • No misleading or deceptive ads: AdMob prohibits ads that are misleading or deceptive, including ads that use fake or misleading claims.
    • No discriminatory or offensive ads: AdMob prohibits ads that are discriminatory or offensive, including ads that promote hate speech or violence.
  5. Ad Serving and Targeting: AdMob introduced new policies for ad serving and targeting, including:
    • No targeting based on sensitive information: AdMob prohibits targeting ads based on sensitive information, such as race, religion, or sexual orientation.
    • No targeting of children: AdMob prohibits targeting ads at children under the age of 13.
  6. Ad Verification and Measurement: AdMob introduced new policies for ad verification and measurement, including:
    • Ad verification: AdMob requires that ads be verified to ensure they meet AdMob's policies and guidelines.
    • Ad measurement: AdMob requires that ads be measured to ensure they are delivered in a way that respects the user's experience.

These policies are designed to improve the user experience, increase transparency and accountability, and ensure that ads are delivered in a way that respects the user's privacy and security.