Adidas news

Here are some recent news and updates from Adidas:

Recent Launches:

  1. Adidas x Yohji Yamamoto: Adidas has collaborated with Japanese fashion designer Yohji Yamamoto to launch a new collection of shoes and apparel.
  2. Adidas Ultraboost 21: Adidas has released the latest iteration of its popular Ultraboost running shoe, featuring a new Boost midsole and a more sustainable design.
  3. Adidas Terrex Fast R: Adidas has launched a new trail running shoe, the Terrex Fast R, designed for fast-paced trail running and hiking.

Partnerships and Collaborations:

  1. Adidas x Gucci: Adidas has partnered with luxury fashion brand Gucci to create a limited-edition collection of shoes and apparel.
  2. Adidas x Pharrell Williams: Adidas has collaborated with musician and fashion designer Pharrell Williams to launch a new collection of shoes and apparel.
  3. Adidas x Kanye West: Adidas has partnered with rapper and fashion designer Kanye West to launch a new collection of shoes and apparel, including the popular Yeezy Boost 350 V2.

Sustainability Efforts:

  1. Adidas Parley: Adidas has launched a new initiative called Parley, which aims to reduce marine pollution by using recycled ocean plastic in its products.
  2. Adidas Primeblue: Adidas has introduced a new sustainable material called Primeblue, made from recycled plastic and plant-based materials.
  3. Adidas Recycling Program: Adidas has launched a recycling program that allows customers to recycle their old shoes and receive a discount on a new pair.

Business News:

  1. Adidas Q2 Results: Adidas has reported strong Q2 results, with revenue up 12% year-over-year and net income up 15%.
  2. Adidas x NFL Partnership: Adidas has extended its partnership with the National Football League (NFL) to become the official on-field apparel provider.
  3. Adidas x UEFA Partnership: Adidas has extended its partnership with the Union of European Football Associations (UEFA) to become the official match ball supplier.

Other News:

  1. Adidas x Marvel: Adidas has partnered with Marvel to create a limited-edition collection of shoes and apparel featuring Marvel characters.
  2. Adidas x NBA: Adidas has partnered with the National Basketball Association (NBA) to create a new collection of shoes and apparel featuring NBA teams and players.
  3. Adidas x FIFA: Adidas has partnered with FIFA to become the official match ball supplier for the 2022 FIFA World Cup.

These are just a few of the latest news and updates from Adidas. Let me know if you'd like more information on any of these topics!