Adidas new world cup font

You're referring to the new font used by Adidas for the 2022 FIFA World Cup!

Adidas has introduced a new custom font, called "FIFA World Cup 2022 Font" or "Adidas World Cup Font", which is specifically designed for the tournament. The font is a modern, bold, and dynamic sans-serif typeface that reflects the excitement and energy of the World Cup.

Here are some key features of the font:

1. Unique design: The font is designed to be distinctive and recognizable, with a unique blend of curves and straight lines that give it a dynamic feel.
2. Bold and confident: The font is designed to be bold and confident, with a strong emphasis on the vertical strokes to give it a sense of stability and strength.
3. Custom-designed: The font is custom-designed specifically for the World Cup, with a focus on creating a unique visual identity for the tournament.
4. Used across various platforms: The font is used across various platforms, including signage, branding, and digital media, to create a consistent visual identity for the World Cup.

The Adidas World Cup Font is a significant departure from the traditional font used by Adidas in the past, and it's expected to be a key part of the brand's visual identity for the tournament.