Ad maker news

Here are some recent news and updates from the world of advertising:

1. Google's New Ad Format:

Google has introduced a new ad format called "Responsive Search Ads" which allows advertisers to create ads that can adapt to different screen sizes and devices. This format is designed to improve the user experience and increase conversions.

2. Facebook's Ad Boycott:

Facebook has faced a backlash from advertisers over its handling of hate speech and misinformation on its platform. Several major brands, including Unilever, Coca-Cola, and Verizon, have paused their ad spend on the platform until Facebook takes action to address these issues.

3. Amazon's Ad Business:

Amazon has announced that its advertising business has grown by 34% year-over-year, with revenue reaching $10.1 billion in the second quarter of 2020. Amazon's ad business is now a significant competitor to Google and Facebook in the digital advertising market.

4. TikTok's Ad Revenue:

TikTok has announced that it has reached $10 billion in ad revenue in 2020, making it one of the fastest-growing ad platforms in the world. TikTok's ad business is expected to continue to grow as the platform becomes more popular among younger audiences.

5. Ad Blockers:

A new study has found that ad blockers are becoming more popular, with 27% of internet users using ad blockers to block ads on their devices. This trend is expected to continue, with ad blockers becoming a major challenge for advertisers and publishers.

6. Voice Search Ads:

Voice search is becoming increasingly popular, and advertisers are starting to take notice. A new study has found that 72% of consumers use voice search to find products and services, making it an important channel for advertisers to consider.

7. Influencer Marketing:

Influencer marketing has become a major trend in advertising, with brands partnering with influencers to reach their target audiences. A new study has found that 70% of marketers plan to increase their influencer marketing budgets in the next year.

8. Ad Fraud:

Ad fraud is a major concern for advertisers, with a new study finding that 1 in 5 ads are being served to bots rather than humans. Advertisers are starting to take action to combat ad fraud, with many using third-party verification services to ensure their ads are being seen by real people.

9. Programmatic Advertising:

Programmatic advertising is becoming increasingly popular, with a new study finding that 70% of advertisers are using programmatic advertising to buy and sell ad inventory. Programmatic advertising allows advertisers to automate their ad buying and targeting, making it a more efficient and effective way to reach their target audiences.

10. Ad Spend:

A new study has found that global ad spend is expected to reach $650 billion in 2020, with digital ad spend accounting for 55% of that total. The study also found that mobile ad spend is expected to continue to grow, with mobile accounting for 70% of digital ad spend.