Ad exchange news

Here are some recent news and updates from the ad exchange industry:

1. Google's Ad Exchange (GAX) reaches $1 billion in monthly ad spend

In October 2022, Google announced that its Ad Exchange (GAX) had reached a milestone of $1 billion in monthly ad spend. This growth is attributed to the increasing demand for programmatic advertising and the expansion of GAX's inventory to include more publishers and advertisers.

2. Amazon's Ad Exchange (AAX) launches in the UK

In November 2022, Amazon launched its Ad Exchange (AAX) in the UK, allowing publishers to monetize their inventory through a programmatic marketplace. AAX is designed to provide a more efficient and transparent way for publishers to sell their ad space to advertisers.

3. AppNexus acquires Yieldex

In October 2022, AppNexus, a leading ad exchange and demand-side platform (DSP), acquired Yieldex, a supply-side platform (SSP) specializing in video and mobile inventory. The acquisition aims to expand AppNexus's inventory offerings and improve its ability to serve advertisers.

4. OpenX launches OpenX Exchange (OXE)

In November 2022, OpenX, a leading independent ad exchange, launched OpenX Exchange (OXE), a new platform designed to provide a more efficient and transparent way for publishers to sell their ad space to advertisers. OXE is built on OpenX's existing ad exchange technology and offers advanced features such as real-time bidding and yield optimization.

5. PubMatic acquires AdSlot

In October 2022, PubMatic, a leading SSP, acquired AdSlot, a programmatic ad exchange specializing in mobile and video inventory. The acquisition aims to expand PubMatic's inventory offerings and improve its ability to serve advertisers.

6. Google's Ad Exchange (GAX) introduces new features for publishers

In November 2022, Google announced several new features for publishers using its Ad Exchange (GAX), including improved yield optimization, enhanced reporting, and support for more ad formats. These updates aim to help publishers maximize their ad revenue and improve their overall ad experience.

7. Amazon's Ad Exchange (AAX) expands to more countries

In October 2022, Amazon announced that its Ad Exchange (AAX) was expanding to more countries, including Australia, Canada, and Germany. This expansion aims to provide more opportunities for publishers and advertisers to connect and transact programmatically.

These are just a few of the recent news and updates from the ad exchange industry. If you're interested in staying up-to-date with the latest developments, I recommend following industry publications and attending industry events.