Acess bank new look campaign
You're referring to the new look campaign by Access Bank!
Access Bank, one of the largest banks in Nigeria, recently launched a new brand identity and campaign, dubbed "New Look". The campaign aims to reposition the bank as a modern, innovative, and customer-centric financial institution.
Here are some key highlights from the campaign:
New Logo: The bank introduced a new logo, which features a stylized letter "A" made up of lines that represent connection, unity, and growth. The logo is designed to be more dynamic and futuristic, reflecting the bank's commitment to innovation and progress.
Brand Positioning: The "New Look" campaign is built around the idea of "Empowering You", emphasizing the bank's focus on empowering individuals, businesses, and communities to achieve their goals and aspirations.
Advertising Strategy: The campaign features a series of TV commercials, print ads, and digital media placements showcasing the bank's new brand identity. The ads highlight the bank's commitment to customer satisfaction, innovative products and services, and community development.
Key Messages: The campaign communicates several key messages, including:
- Innovation: Access Bank is committed to staying ahead of the curve, offering cutting-edge products and services that meet the evolving needs of its customers.
- Customer-Centricity: The bank is dedicated to providing exceptional customer service, ensuring that customers feel valued, respected, and empowered.
- Community Development: Access Bank is committed to giving back to the community, supporting initiatives that promote education, healthcare, and economic empowerment.
Social Media Engagement: The bank has also launched a social media campaign, encouraging customers to share their stories and experiences with the hashtag #AccessBankNewLook. The campaign aims to create a sense of community and engagement among customers, while also showcasing the bank's new brand identity.
Overall, the "New Look" campaign is a significant step forward for Access Bank, as it aims to reposition the bank as a modern, innovative, and customer-centric financial institution.