Acess bank new logo ad

Here's a potential concept for a new logo ad for Access Bank:

Campaign Name: "Empowering Your Journey"

Tagline: "Your partner in every step"

Logo:

The new logo features a stylized letter "A" made up of small, interconnected circles, symbolizing the bank's commitment to connecting people and empowering their journeys. The circles are designed to resemble a path or a journey, conveying the idea that Access Bank is always there to support its customers every step of the way.

Color Scheme:

Ad Creative:

The ad features a series of images showcasing people from different walks of life, each with their own unique journey or goal. The images are overlaid with the new logo and tagline, with the orange color scheme used to highlight the bank's role in empowering each individual's journey.

Example Ad:

Image: A young woman standing in front of a city skyline, with a suitcase and a smile.

Headline: "Wherever you're going, we're here to help you get there"

Body Copy: "At Access Bank, we believe that everyone deserves the opportunity to pursue their dreams. That's why we're committed to providing you with the financial tools and support you need to achieve your goals. Whether you're starting a new business, buying a home, or simply looking to save for the future, we're here to empower your journey every step of the way."

Call-to-Action:

The ad encourages viewers to visit the Access Bank website or mobile app to learn more about the bank's products and services, and to start their own journey towards financial empowerment.

Target Audience:

The campaign targets a wide range of audiences, including young professionals, entrepreneurs, families, and individuals looking to improve their financial well-being.

Media Channels:

The ad will run across various media channels, including:

Budget Allocation:

The budget will be allocated as follows:

Timeline:

The campaign will run for a period of 6 months, with regular monitoring and evaluation to ensure optimal performance.

This is just one potential concept for a new logo ad for Access Bank. The actual campaign may vary depending on the bank's specific goals, target audience, and marketing strategy.