Access bank new branding
Access Bank has recently undergone a rebranding exercise, which includes a new logo, color scheme, and overall visual identity. Here are some key elements of the new branding:
New Logo: The new logo features a stylized letter "A" made up of two interconnected circles, representing the bank's commitment to unity, inclusivity, and connection. The logo is designed to be modern, dynamic, and adaptable for various digital platforms.
Color Scheme: The new color scheme is a bold and vibrant combination of:
- Primary color: Access Bank's signature color, "Access Blue" (a deep blue shade)
- Secondary color: "Energy Orange" (a bright, energetic orange shade)
- Accent color: "Digital Green" (a bright, calming green shade)
Typography: The new typography is a custom-designed sans-serif font, designed to be clean, modern, and highly legible. The font is used across all marketing materials, including print, digital, and signage.
Visual Identity: The new visual identity is designed to be bold, dynamic, and attention-grabbing. The brand's visual language includes:
- Geometric shapes and patterns
- Bright, bold colors
- High-contrast imagery
- Custom-designed icons and graphics
Key Messaging: The new branding is centered around the idea of "Access for All," emphasizing the bank's commitment to providing financial services to everyone, regardless of their background or location. The key messaging is designed to be inclusive, empowering, and forward-thinking.
Rollout: The new branding has been rolled out across all Access Bank touchpoints, including:
- Branches and ATMs
- Digital platforms (website, mobile app, social media)
- Marketing materials (print, outdoor, online)
- Employee uniforms and merchandise
Overall, the new branding is designed to position Access Bank as a modern, innovative, and customer-centric financial institution that is committed to making a positive impact in the lives of its customers and the wider community.