A whole new mind
"A Whole New Mind: Why Right-Brainers Will Rule the Future" is a book written by Daniel H. Pink, published in 2005. The book explores the idea that the future of work and society will be shaped by the rise of right-brained thinking, creativity, and innovation.
Pink argues that the traditional left-brained, analytical, and logical approach to problem-solving is no longer sufficient in today's rapidly changing world. He contends that the future will be shaped by individuals who are able to think creatively, empathetically, and holistically, and who are able to combine art and science in innovative ways.
The book is divided into three main sections:
- The Rise of the Right-Brainers: Pink explores the historical and cultural context that has led to the rise of right-brained thinking, including the decline of manufacturing and the rise of the service sector.
- The Six Senses: Pink identifies six key senses that are essential for success in the new economy: design, story, symphony, play, flow, and meaning. He argues that these senses are not mutually exclusive, but rather complementary, and that they require a combination of left-brained and right-brained thinking.
- The Future of Work: Pink explores the implications of the rise of right-brained thinking for the future of work, including the need for more creative and innovative problem-solving, the importance of collaboration and teamwork, and the need for individuals to be adaptable and resilient in the face of change.
Some of the key ideas and concepts in the book include:
- The concept of "whole-brained" thinking, which combines left-brained analytical thinking with right-brained creative thinking.
- The idea that the future of work will be shaped by the rise of "idea workers," who are able to generate and develop new ideas and solutions.
- The importance of "design thinking," which involves using a human-centered approach to design and problem-solving.
- The need for individuals to be able to think creatively and outside the box, and to be able to combine seemingly unrelated ideas and concepts.
Overall, "A Whole New Mind" is a thought-provoking and insightful book that challenges readers to think differently about the future of work and society. It is a must-read for anyone interested in innovation, creativity, and the future of work.