90 day plan for a new commercial manager

Here is a 90-day plan for a new commercial manager:

Weeks 1-2: Get Familiar with the Business

  1. Review company history, mission, and values
  2. Meet with key stakeholders, including sales, marketing, and finance teams
  3. Review current commercial strategy and goals
  4. Analyze market trends and competitor activity
  5. Review sales data and customer insights

Weeks 3-4: Assess Current Commercial Operations

  1. Review sales processes and procedures
  2. Identify areas for improvement in sales, marketing, and customer service
  3. Analyze sales performance metrics (e.g. conversion rates, sales cycle length)
  4. Review customer feedback and satisfaction ratings
  5. Identify key performance indicators (KPIs) for commercial success

Weeks 5-6: Develop a Commercial Strategy

  1. Define commercial goals and objectives
  2. Identify target markets and customer segments
  3. Develop a value proposition and unique selling points
  4. Create a sales strategy and tactics
  5. Identify key partnerships and collaborations

Weeks 7-8: Implement Commercial Strategy

  1. Launch sales campaigns and promotions
  2. Develop and distribute sales materials (e.g. brochures, presentations)
  3. Train sales team on new strategy and tactics
  4. Establish metrics to track commercial performance
  5. Review and adjust commercial strategy as needed

Weeks 9-12: Optimize Commercial Operations

  1. Analyze sales data and customer feedback to identify areas for improvement
  2. Implement process improvements and efficiencies
  3. Develop and implement a customer retention strategy
  4. Review and adjust pricing strategy as needed
  5. Identify opportunities for upselling and cross-selling

Additional Tasks

  1. Develop a budget and financial plan for commercial activities
  2. Identify and prioritize commercial projects and initiatives
  3. Establish relationships with key stakeholders and partners
  4. Develop a plan for continuous improvement and innovation
  5. Review and report on commercial performance regularly

Key Performance Indicators (KPIs)

  1. Sales revenue growth
  2. Sales conversion rates
  3. Customer satisfaction ratings
  4. Sales cycle length
  5. Customer retention rates
  6. Gross margin and profitability
  7. Market share and competitive position

Timeline

Weeks 1-2: Get familiar with the business Weeks 3-4: Assess current commercial operations Weeks 5-6: Develop a commercial strategy Weeks 7-8: Implement commercial strategy Weeks 9-12: Optimize commercial operations

This 90-day plan provides a general outline for a new commercial manager to get started and make progress in their new role. The specific tasks and KPIs may vary depending on the company, industry, and commercial goals.