7 stages of new product development process ppt

Here are the 7 stages of the new product development (NPD) process, along with a brief description and some suggested slides for a PowerPoint presentation:

Stage 1: Idea Generation

• Description: This stage involves generating and collecting ideas for new products or services.
• Slides:
  • Title slide: "Idea Generation"
  • Brainstorming session notes
  • Idea generation techniques (e.g. SCAMPER, mind mapping)
  • Idea collection and prioritization

Stage 2: Idea Screening

• Description: This stage involves evaluating and selecting the most promising ideas for further development.
• Slides:
  • Title slide: "Idea Screening"
  • Idea evaluation criteria (e.g. market need, competitive advantage, feasibility)
  • Idea prioritization matrix
  • Selected ideas for further development

Stage 3: Concept Development

• Description: This stage involves developing and refining the concept of the new product or service.
• Slides:
  • Title slide: "Concept Development"
  • Product concept statement
  • Product features and benefits
  • Target market and customer needs

Stage 4: Market Analysis

• Description: This stage involves analyzing the market and competition to determine the viability of the new product or service.
• Slides:
  • Title slide: "Market Analysis"
  • Market size and growth potential
  • Competitive analysis
  • Customer needs and preferences

Stage 5: Product Design

• Description: This stage involves designing the product or service, including its features, functionality, and user experience.
• Slides:
  • Title slide: "Product Design"
  • Product design specifications
  • User interface and user experience (UI/UX) design
  • Prototyping and testing

Stage 6: Testing and Refining

• Description: This stage involves testing and refining the product or service to ensure it meets customer needs and is feasible to produce.
• Slides:
  • Title slide: "Testing and Refining"
  • Testing methods (e.g. alpha, beta, user testing)
  • Test results and feedback
  • Refining the product or service based on test results

Stage 7: Launch and Commercialization

• Description: This stage involves launching the new product or service and making it available to customers.
• Slides:
  • Title slide: "Launch and Commercialization"
  • Launch plan and timeline
  • Marketing and sales strategies
  • Post-launch review and evaluation

Here's a suggested outline for a PowerPoint presentation:

I. Introduction

• Title slide: "New Product Development Process"
• Overview of the NPD process

II. Idea Generation

• Title slide: "Idea Generation"
• Brainstorming session notes
• Idea generation techniques

III. Idea Screening

• Title slide: "Idea Screening"
• Idea evaluation criteria
• Idea prioritization matrix

IV. Concept Development

• Title slide: "Concept Development"
• Product concept statement
• Product features and benefits

V. Market Analysis

• Title slide: "Market Analysis"
• Market size and growth potential
• Competitive analysis

VI. Product Design

• Title slide: "Product Design"
• Product design specifications
• UI/UX design

VII. Testing and Refining

• Title slide: "Testing and Refining"
• Testing methods
• Test results and feedback

VIII. Launch and Commercialization

• Title slide: "Launch and Commercialization"
• Launch plan and timeline
• Marketing and sales strategies

IX. Conclusion

• Summary of the NPD process
• Key takeaways

X. References

• List of sources used in the presentation