69 new look

The iconic 69 New Look!

The 69 New Look is a legendary fashion collection designed by Christian Dior in 1947. It was a groundbreaking moment in fashion history, marking a significant shift away from the austerity and simplicity of the post-war era.

The collection was characterized by:

  1. Hourglass silhouette: The 69 New Look featured a curvy, hourglass figure, with a narrow waist and a full skirt. This silhouette was a departure from the boxy, masculine styles that dominated the previous decade.
  2. Luxurious fabrics: Dior used luxurious fabrics like silk, velvet, and satin to create a sense of opulence and glamour.
  3. Feminine details: The collection featured intricate details like embroidery, beading, and lace, which added a touch of femininity and romance.
  4. Structured silhouettes: The 69 New Look introduced structured silhouettes, with corsets, bustiers, and boned bodices that accentuated the female form.

The 69 New Look revolutionized fashion by:

  1. Reinventing femininity: The collection redefined femininity, emphasizing curves, glamour, and luxury.
  2. Influencing fashion trends: The 69 New Look influenced fashion trends for decades to come, with designers like Yves Saint Laurent, Pierre Cardin, and André Courrèges drawing inspiration from Dior's designs.
  3. Establishing Dior as a fashion icon: The 69 New Look cemented Christian Dior's status as a fashion icon, solidifying his reputation as one of the most influential designers of the 20th century.

The 69 New Look remains an iconic moment in fashion history, symbolizing the rebirth of luxury, glamour, and femininity in the post-war era.