5000 new army in take

You're referring to the "5000 New Army" intake, a significant milestone in the British Army's recruitment efforts!

The "5000 New Army" campaign was launched in 2018 to boost recruitment numbers and modernize the British Army's approach to attracting new talent. The goal was to recruit 5,000 new soldiers within a specific timeframe, which was achieved in 2020.

This initiative aimed to increase diversity, inclusivity, and flexibility within the Army, while also addressing the challenges of attracting new recruits in a competitive job market. The campaign focused on showcasing the Army's modernization efforts, highlighting the various career paths and opportunities available, and emphasizing the sense of purpose and fulfillment that comes with serving in the Armed Forces.

Some of the key features of the "5000 New Army" campaign included:

  1. Increased online presence: The Army invested in digital marketing and social media to reach a wider audience and showcase its modern image.
  2. Flexible recruitment options: The Army introduced more flexible recruitment options, such as part-time and reserve roles, to appeal to a broader range of candidates.
  3. Diverse recruitment channels: The Army partnered with various organizations, including schools, universities, and community groups, to reach underrepresented groups and promote diversity.
  4. Modernized recruitment processes: The Army streamlined its recruitment processes, making it easier for candidates to apply and reducing the time it takes to join the Army.

The "5000 New Army" campaign has been successful in boosting recruitment numbers and modernizing the British Army's approach to attracting new talent. The Army continues to evolve and adapt to changing recruitment landscapes, ensuring it remains an attractive and inclusive employer for future generations of soldiers.