4 new marketing paragigms

Here are four new marketing paradigms that are gaining traction:

1. Experiential Marketing 2.0: This paradigm focuses on creating immersive, memorable experiences for customers that go beyond traditional advertising and branding. It involves using technology, such as augmented reality (AR) and virtual reality (VR), to create interactive and engaging experiences that customers can participate in and share with others.

Example: A fashion brand creates an AR-powered dressing room experience that allows customers to try on virtual outfits and share their looks on social media.

2. Influencer Marketing 3.0: This paradigm recognizes that influencer marketing is no longer just about partnering with celebrities or social media personalities. Instead, it's about identifying and partnering with micro-influencers who have a genuine passion for a brand's products or services and can create authentic, high-quality content that resonates with their followers.

Example: A fitness brand partners with a group of micro-influencers who are passionate about fitness and wellness, and asks them to create workout routines and share their experiences with their followers.

3. Customer Data Platform (CDP) Marketing: This paradigm involves using customer data platforms to collect, unify, and activate customer data across all touchpoints and channels. This allows marketers to create personalized, omnichannel experiences that are tailored to individual customers' needs and preferences.

Example: A retail brand uses a CDP to collect customer data from its website, social media, and loyalty program, and uses that data to create personalized product recommendations and offers that are sent to customers via email and social media.

4. Social Impact Marketing: This paradigm recognizes that consumers are increasingly interested in supporting brands that share their values and are committed to making a positive impact on society. It involves using marketing to promote a brand's social and environmental initiatives, and to engage customers in those initiatives.

Example: A sustainable fashion brand uses social media to promote its eco-friendly practices and to encourage customers to share their own sustainable fashion tips and habits. The brand also partners with influencers and non-profits to raise awareness about the environmental impact of the fashion industry and to promote sustainable fashion practices.

These are just a few examples of new marketing paradigms that are gaining traction. As marketing continues to evolve, we can expect to see even more innovative and effective approaches to reaching and engaging with customers.