30 60 90 days plan new job marketing
Here's a 30-60-90 day plan for marketing in a new job:
Day 1-30:
- Get familiar with the company's marketing landscape:
- Review the company's website, social media, and marketing materials.
- Identify the target audience, products/services, and marketing channels used.
- Research the competition and industry trends.
- Meet with the team and stakeholders:
- Introduce yourself to the marketing team, sales team, and other relevant stakeholders.
- Discuss their roles, responsibilities, and expectations.
- Identify key performance indicators (KPIs) and goals.
- Assess the current marketing strategy:
- Review the current marketing strategy, tactics, and budget.
- Identify areas for improvement and opportunities for growth.
- Develop a plan to address any gaps or weaknesses.
- Develop a marketing plan:
- Based on the research and assessment, develop a comprehensive marketing plan that aligns with the company's goals and objectives.
- Identify specific marketing initiatives, tactics, and timelines.
- Establish a budget and resource allocation plan.
Day 31-60:
- Launch marketing initiatives:
- Implement the marketing initiatives outlined in the plan.
- Focus on building brand awareness, generating leads, and driving conversions.
- Monitor and measure the performance of each initiative.
- Optimize and refine marketing efforts:
- Analyze the performance of each marketing initiative.
- Identify areas for improvement and opportunities for optimization.
- Refine marketing efforts to maximize ROI and achieve goals.
- Develop relationships with key stakeholders:
- Continue to build relationships with the marketing team, sales team, and other stakeholders.
- Identify key decision-makers and influencers.
- Develop a plan to engage with them and keep them informed about marketing initiatives.
- Monitor and report on marketing performance:
- Track and measure the performance of marketing initiatives.
- Develop regular reports to share with stakeholders.
- Identify areas for improvement and opportunities for growth.
Day 61-90:
- Scale and expand marketing efforts:
- Based on the performance of marketing initiatives, scale and expand efforts to achieve greater reach and impact.
- Identify new opportunities for growth and expansion.
- Develop a plan to capitalize on these opportunities.
- Develop a content marketing strategy:
- Develop a content marketing strategy that aligns with the company's goals and objectives.
- Identify key topics, formats, and channels for content distribution.
- Develop a plan to create and distribute high-quality content.
- Enhance marketing analytics and reporting:
- Develop a plan to enhance marketing analytics and reporting.
- Identify key metrics and KPIs to track and measure.
- Develop a plan to provide regular reports and insights to stakeholders.
- Continuously improve and innovate:
- Continuously monitor and evaluate marketing performance.
- Identify areas for improvement and opportunities for innovation.
- Develop a plan to stay ahead of the competition and achieve marketing excellence.
Remember, this is just a general plan and may need to be tailored to your specific role, company, and industry. The key is to be proactive, flexible, and focused on achieving marketing excellence.