2918 news on billboard advertising

Here are some news articles and updates on billboard advertising from 2018:

1. Billboard Advertising Revenue Sees Slight Decline in 2018

According to a report by the Outdoor Advertising Association of America (OAAA), billboard advertising revenue in the United States declined by 1.4% in 2018, to $8.2 billion. Despite the decline, digital billboards continued to grow, with digital revenue increasing by 12.4% to $2.4 billion. (Source: OAAA)

2. Digital Billboards Become More Popular

In 2018, digital billboards became increasingly popular, with many companies investing in digital signage to reach their target audiences. According to a report by PQ Media, digital out-of-home (OOH) advertising spending grew by 12.4% in 2018, driven by the popularity of digital billboards. (Source: PQ Media)

3. Billboard Advertising Goes Mobile

In 2018, billboard advertising began to incorporate mobile technology, allowing advertisers to reach consumers on-the-go. For example, Clear Channel Outdoor Americas launched a mobile app that allowed users to interact with digital billboards and receive exclusive offers and promotions. (Source: Clear Channel Outdoor Americas)

4. Billboard Advertising Meets Social Media

In 2018, billboard advertising began to integrate with social media, allowing advertisers to reach consumers across multiple platforms. For example, a campaign by the National Football League (NFL) used billboards to promote its social media channels and encourage fans to share their experiences on social media. (Source: Adweek)

5. Billboard Advertising Goes Sustainable

In 2018, some billboard companies began to focus on sustainability, using eco-friendly materials and reducing waste. For example, Lamar Advertising Company launched a sustainability initiative that aimed to reduce its environmental impact by 20% by 2020. (Source: Lamar Advertising Company)

6. Billboard Advertising Meets Artificial Intelligence

In 2018, billboard advertising began to incorporate artificial intelligence (AI) technology, allowing for more targeted and personalized advertising. For example, a company called AdQuick used AI to optimize billboard ad placement and targeting. (Source: AdQuick)

7. Billboard Advertising Sees Increased Use in Emerging Markets

In 2018, billboard advertising saw increased use in emerging markets such as India and China, where outdoor advertising is a popular medium. According to a report by Euromonitor International, outdoor advertising in India is expected to grow by 10.4% per year from 2018 to 2023. (Source: Euromonitor International)

These are just a few examples of the news and updates on billboard advertising from 2018. If you're looking for more information, I'd be happy to help!