2018 post utm_source news

Here are some news articles from 2018 related to UTM (Urchin Tracking Module) and UTM parameters:

  1. Google Analytics Introduces UTM Parameters for Better Tracking (January 2018)

Google Analytics announced the introduction of UTM parameters, which allow users to track specific campaigns and sources in their analytics data. This feature helps marketers understand the effectiveness of their marketing efforts and make data-driven decisions.

Source: Google Analytics Blog

  1. The Importance of UTM Parameters in Digital Marketing (February 2018)

This article highlights the significance of UTM parameters in digital marketing, emphasizing their role in tracking campaign performance, identifying top-performing channels, and optimizing marketing strategies.

Source: Search Engine Journal

  1. UTM Parameters: A Beginner's Guide (March 2018)

This beginner's guide provides an overview of UTM parameters, explaining what they are, how they work, and how to use them effectively in digital marketing campaigns.

Source: HubSpot Blog

  1. Google Analytics Introduces Enhanced Ecommerce Tracking with UTM Parameters (April 2018)

Google Analytics announced the introduction of enhanced ecommerce tracking, which allows users to track detailed ecommerce data, including product impressions, product clicks, and product purchases, using UTM parameters.

Source: Google Analytics Blog

  1. UTM Parameters: Best Practices for Tracking and Optimization (May 2018)

This article shares best practices for using UTM parameters, including how to create effective UTM strings, track campaign performance, and optimize marketing strategies based on data insights.

Source: Moz Blog

  1. The Role of UTM Parameters in Measuring Social Media ROI (June 2018)

This article discusses the importance of UTM parameters in measuring the return on investment (ROI) of social media campaigns, highlighting how they help marketers track campaign performance and make data-driven decisions.

Source: Social Media Examiner

  1. UTM Parameters: A Key to Unlocking Marketing Data Insights (July 2018)

This article emphasizes the importance of UTM parameters in unlocking marketing data insights, highlighting how they help marketers understand customer behavior, track campaign performance, and optimize marketing strategies.

Source: MarketingProfs

  1. Google Analytics Introduces UTM Parameters for Google Ads (August 2018)

Google Analytics announced the introduction of UTM parameters for Google Ads, allowing users to track campaign performance and optimize ad targeting using UTM parameters.

Source: Google Ads Blog

  1. UTM Parameters: A Guide to Tracking and Optimizing Email Marketing Campaigns (September 2018)

This guide provides an overview of UTM parameters and their role in tracking and optimizing email marketing campaigns, highlighting how they help marketers measure campaign performance and improve email marketing strategies.

Source: Campaign Monitor

  1. The Future of UTM Parameters: Trends and Predictions (October 2018)

This article discusses the future of UTM parameters, highlighting trends and predictions for their use in digital marketing, including the increasing importance of UTM parameters in measuring campaign performance and optimizing marketing strategies.

Source: AdEspresso

These news articles and guides provide valuable insights into the use of UTM parameters in digital marketing, highlighting their importance in tracking campaign performance, optimizing marketing strategies, and making data-driven decisions.