2017 new facebook retargetting set up process

Here's a step-by-step guide to setting up a Facebook retargeting campaign in 2017:

Step 1: Create a Facebook Ads Account

• Go to Facebook.com/adsmanager and sign in with your Facebook account.
• If you don't have a Facebook Ads account, create one by clicking on "Create an Ad Account" and following the prompts.

Step 2: Set Up Your Retargeting Pixel

• In your Facebook Ads account, click on "Pixels" in the top navigation menu.
• Click on "Create a Pixel" and follow the prompts to create a new pixel.
• Name your pixel (e.g. "Retargeting Pixel") and choose the website you want to track (e.g. your website).
• Copy the pixel code and paste it into the section of your website's HTML code.

Step 3: Set Up Your Retargeting Audience

• In your Facebook Ads account, click on "Audiences" in the top navigation menu.
• Click on "Create Audience" and select "Custom Audience" from the dropdown menu.
• Choose "Website Traffic" as the audience type and select the pixel you created in Step 2.
• Set the audience criteria (e.g. people who visited your website in the last 30 days).
• Click "Create Audience" to create your retargeting audience.

Step 4: Create a Retargeting Ad Campaign

• In your Facebook Ads account, click on "Campaigns" in the top navigation menu.
• Click on "Create Campaign" and select "Retargeting" as the campaign objective.
• Choose your retargeting audience from the dropdown menu.
• Set your ad budget and schedule.
• Choose your ad format (e.g. image, video, carousel).
• Create your ad creative (e.g. image, headline, text).

Step 5: Set Up Your Retargeting Ad Bidding

• In your Facebook Ads account, click on "Campaigns" in the top navigation menu.
• Click on the retargeting campaign you created in Step 4.
• Click on "Bidding" in the top navigation menu.
• Choose your bidding strategy (e.g. cost per click, cost per thousand impressions).
• Set your bid amount.

Step 6: Launch Your Retargeting Campaign

• Review your retargeting campaign settings and make any necessary changes.
• Click "Launch" to launch your retargeting campaign.
• Monitor your campaign performance and make adjustments as needed.

Additional Tips

• Make sure to set up your retargeting pixel correctly and test it to ensure it's tracking correctly.
• Use a clear and concise ad creative that resonates with your target audience.
• Set a realistic budget and schedule for your retargeting campaign.
• Monitor your campaign performance regularly and make adjustments as needed to optimize your results.

By following these steps, you can set up a successful Facebook retargeting campaign in 2017.