Stakeholders to discuss advertising power of nigerian story at imc industry evening

Here are some potential stakeholders to discuss the advertising power of the Nigerian story at an IMC (Integrated Marketing Communications) Industry Evening:

  1. Advertising Agencies: Representatives from top advertising agencies in Nigeria, such as Insight Publicis, Noah's Ark, and Insight Communications, to share their experiences and insights on using Nigerian stories in their campaigns.
  2. Brands: Executives from Nigerian brands that have successfully leveraged the power of Nigerian stories in their advertising, such as Guinness Nigeria, MTN Nigeria, and Unilever Nigeria, to share their case studies and lessons learned.
  3. Media Outlets: Representatives from Nigerian media outlets, such as NTA, Channels TV, and Punch Newspapers, to discuss how they have used Nigerian stories in their content and how they can be leveraged for advertising purposes.
  4. Content Creators: Nigerian content creators, such as writers, producers, and directors, to share their perspectives on the power of Nigerian stories and how they can be used to create engaging advertising content.
  5. Marketing Professionals: Marketing professionals from various industries, such as consumer goods, financial services, and telecommunications, to discuss how they have used Nigerian stories in their marketing campaigns and what they have learned from the experience.
  6. Academics: Professors and researchers from Nigerian universities, such as the University of Lagos and University of Ibadan, to share their research on the impact of Nigerian stories on advertising and consumer behavior.
  7. Government Agencies: Representatives from government agencies, such as the National Orientation Agency (NOA) and the Nigerian Film Corporation (NFC), to discuss how they have used Nigerian stories to promote national values and culture.
  8. Nollywood Industry: Representatives from the Nollywood industry, including producers, directors, and actors, to share their experiences and insights on using Nigerian stories in their films and how they can be leveraged for advertising purposes.
  9. Digital Influencers: Nigerian digital influencers, such as bloggers and social media personalities, to discuss how they have used Nigerian stories to engage their audiences and promote brands.
  10. Industry Associations: Representatives from industry associations, such as the Advertising Practitioners Council of Nigeria (APCON) and the Nigerian Institute of Marketing (NIM), to provide insights on the regulatory framework and best practices for using Nigerian stories in advertising.

These stakeholders can come together to discuss the following topics:

The IMC Industry Evening can be a great platform for these stakeholders to network, share knowledge, and learn from each other's experiences.