James Omokwe, the director of Ajoche, a drama series currently airing in Africa Magic, has described the MultiChoice Talent Factory Academy (MTFA) project as one that will help the African movie industry attain a world-class status.

The director made this known during an interview in Lagos.

According to him, the MTFA, a fully funded year-long training programme for young people desirous of making careers in the film and television industry, will create a new generation f professionals with top-tier and boost local content production.

Omokwe also noted that MultiChoice should be commended for conceiving the MTF initiative adding the MTF is a major intervention in the African creative industry.

He said; “I believe strongly in capacity building and for MultiChoice to take on the Talent Factory Academy Initiative to educate and train professionals that will bring value to the industry. It is a great step in the right direction and I must comment MultiChoice for it,”

“I believe the industry needs to invest in infrastructure and systems that will allow it grow organically and authentically. For African film, a major challenge is a structured and systematic distribution channel that appeals to the African market. For example, we need affordable cinema chains that cater to everyday Nigerians and other African countries.

“For TV, there is already an existing and working structure, but TV stations across the board need to improve on their production value to stand a sustainable chance in the current content market,” Omokwe added.

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