Africa’s industry-leading music label, Mavin Records has secured a “multimillion-dollar” equity investment partnership with Kupanda Holdings which is aimed at creating better opportunities for African music.
This was made known by the Mavin Global President and Founder, Don Jazzy.
Speaking about the partnership, he said; “Our mission is to grow Mavin Global into the music powerhouse of Africa.”
“By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
The record label, which is focused on scaling operations to meet the rapidly growing international demand for African music, on growing its roster and on strengthening its services across A&R, touring, marketing, distribution, publishing and partnerships.
Commenting on the investment, Tega Oghenejobo, Mavin’s chief operating officer, said: “With the resources and operational capacity Kupanda Holdings brings along with their investment, Mavin is now ready to grow our artist roster across the continent, and partner at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”
Bobby Pittman, a managing partner at Kupanda Holdings, said: “Between Don Jazzy’s legacy of defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate bringing African popular music to the world.
“We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”
Mavin is home to Tiwa Savage, Korede Bello, Johnny Drille, Di’ja and D’Prince.
Since its inception in 2012, Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram, both to reach local audiences and grow significant fanbases among the African diaspora in the US, Europe and UK.