Following the first major sales leak, Black Friday 2018 is quickly gathering space and now even bigger as it was kicked off today November 2 by sme major e-commerce outlets especially Jumia and Konga in Nigeria and other parts of Africa.

The traditional American celebration which is usually a day after Thanksgiving will run from November 2nd to 30th of November.

Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend.

However, this has caused a mixed reaction on Twitter as some users are angry at e-commerce giant, Jumia saying the “scavenger hunt” part of their Jumia Black Friday in Nigeria is a marketing scam aimed at attracting customers and gaining traffic for their app.

Below are some of the Tweets captured;

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