Davidson new product definition
You're referring to the Davidson New Product Definition!
The Davidson New Product Definition is a widely used framework in the product development industry, particularly in the aerospace and defense sectors. It was developed by Dr. Robert Davidson, a renowned expert in product development and innovation.
The Davidson New Product Definition is a structured approach to defining a new product or service, focusing on the essential characteristics that make it unique and valuable to customers. The definition consists of six key elements:
- Mission: A concise statement that defines the purpose of the new product or service.
- Customer: A description of the target customer, including their needs, wants, and pain points.
- Product: A detailed description of the new product or service, including its features, functions, and performance characteristics.
- Process: A description of the production or delivery process, including the steps involved, the resources required, and the expected outcomes.
- Performance: A set of measurable performance criteria that define the product's or service's effectiveness, efficiency, and reliability.
- Cost: A breakdown of the estimated costs associated with developing, producing, and delivering the new product or service.
By using the Davidson New Product Definition, organizations can ensure that their new products or services are well-defined, customer-focused, and aligned with their business goals. This framework helps to reduce the risk of developing products that may not meet customer needs or exceed budget constraints.
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