Checklist to launch a new feature marketing

Here is a comprehensive checklist to help you launch a new feature marketing campaign:

Pre-Launch (Weeks/Months Before Launch)

1. Define the feature's value proposition: Clearly articulate the benefits and unique value of the new feature.
2. Identify the target audience: Determine who the feature is designed for and what their pain points are.
3. Develop a marketing strategy: Outline the tactics and channels you'll use to promote the feature.
4. Create a content calendar: Plan and schedule content (blog posts, social media, email, etc.) to support the launch.
5. Establish key performance indicators (KPIs): Define how you'll measure the success of the launch.
6. Gather feedback and input: Collect feedback from stakeholders, customers, and team members to refine the feature and marketing plan.

Launch Preparation (Days/Weeks Before Launch)

1. Finalize the feature's development: Ensure the feature is fully developed and tested.
2. Create a launch plan: Outline the specific steps and timelines for the launch.
3. Develop a press release: Craft a press release to announce the feature's launch.
4. Prepare social media assets: Create social media posts, images, and videos to promote the feature.
5. Schedule email campaigns: Set up email campaigns to notify subscribers and customers about the feature.
6. Coordinate with influencers and partners: Reach out to influencers and partners to collaborate on promoting the feature.

Launch Day

1. Launch the feature: Make the feature available to the public.
2. Send out the press release: Distribute the press release to media outlets, industry publications, and relevant contacts.
3. Post on social media: Share the feature on social media platforms.
4. Send email campaigns: Send out email campaigns to subscribers and customers.
5. Monitor and respond to feedback: Track feedback and respond to customer inquiries and concerns.

Post-Launch (Days/Weeks After Launch)

1. Track KPIs: Monitor and analyze the performance of the feature and marketing campaign.
2. Optimize and refine: Based on feedback and performance data, refine the feature and marketing strategy.
3. Continue content creation: Continue creating content to support the feature and keep the audience engaged.
4. Engage with customers: Respond to customer feedback and engage with customers on social media and other channels.
5. Plan for future updates: Plan for future updates and improvements to the feature.

Additional Tips

1. Communicate with stakeholders: Keep stakeholders informed throughout the launch process.
2. Be prepared for unexpected issues: Have a plan in place for unexpected issues that may arise during the launch.
3. Measure and adjust: Continuously measure the performance of the feature and marketing campaign, and adjust as needed.
4. Celebrate the launch: Celebrate the launch with your team and stakeholders to build momentum and excitement.

By following this checklist, you'll be well-prepared to launch a successful new feature marketing campaign.