Airtel new logo
Airtel, one of the largest telecommunications companies in India, has undergone a rebranding exercise and introduced a new logo. The new logo is a significant departure from the company's previous logo, which featured a red and blue color scheme with a stylized letter "A" made up of a mobile phone and a globe.
The new Airtel logo, designed by the branding agency Landor, features a bold and modern design that incorporates the company's brand colors, which are now a combination of blue and orange. The logo is designed to be more dynamic and flexible, allowing it to be used across various platforms, including digital media, print, and outdoor advertising.
Here are some key features of the new Airtel logo:
- Blue and Orange Colors: The new logo features a bold blue color (#007bff) and a vibrant orange color (#ff9900), which are meant to evoke feelings of trust, reliability, and energy.
- Dynamic Shape: The logo features a dynamic shape that is meant to represent the company's focus on innovation and movement. The shape is designed to be flexible and can be used in various forms, such as a circle, square, or rectangle.
- Airtel Wordmark: The Airtel wordmark is now more prominent and features a custom-designed font that is meant to be modern and sophisticated.
- Icon: The icon is a stylized letter "A" made up of two curved lines that are meant to represent the company's focus on connectivity and communication.
The new Airtel logo is expected to be rolled out across the company's various platforms, including its website, social media channels, and advertising campaigns. The rebranding exercise is part of Airtel's efforts to revamp its brand identity and appeal to a younger audience.