Acess bank new brand identity

Access Bank has recently unveiled a new brand identity, which includes a refreshed logo, color palette, and typography. Here are some key elements of the new brand identity:

Logo:

The new logo features a stylized letter "A" made up of two interconnected circles, representing the bank's commitment to unity, inclusivity, and accessibility. The logo is designed to be modern, dynamic, and adaptable for use across various platforms.

Color Palette:

The new color palette features a bold and vibrant scheme, with the following colors:

Typography:

The new typography is a custom-designed sans-serif font, designed to be clean, modern, and highly legible. The font is used across all marketing materials, including print, digital, and signage.

Brand Positioning:

The new brand identity is built around the theme of "Access for All," emphasizing the bank's commitment to providing financial services to all segments of society, regardless of their background or socioeconomic status.

Key Messaging:

The new brand identity is accompanied by a set of key messages that highlight the bank's values and mission, including:

Visual Identity:

The new visual identity features a range of design elements, including:

Rollout:

The new brand identity is being rolled out across all Access Bank touchpoints, including:

Overall, the new brand identity is designed to reflect Access Bank's commitment to innovation, inclusivity, and customer-centricity, while also showcasing its unique personality and values.